A Commitment Contract for Smoking Cessation


Our study sample consists of 2,000 smokers aged 18 or older who reside on the island of Mindanao in southern Philippines. Green Bank marketers identified smokers by approaching people and asking them whether they smoke regularly. If they did, the marketer then asked if they wanted to participate in a short survey on smoking. All subjects received an informational pamphlet on the dangers of smoking, and a tip sheet on how to quit. Since the primary objectives of this study were to determine whether first there was demand for CARES, and second whether CARES increased smoking cessation, the marketers only collected very quick and basic baseline data on age and smoking status (see Section V-A for more details).

Source InstitutionWorld Bank
Source URLhttp://siteresources.worldbank.org/DEC/Resources/Put_Your_Money_Where_Your_Butt_Is.pdf
Page Count32
Place of PublicationPasig City
Original Publication DateJanuary 1, 2010